Pfizer Oncology

Led art direction and interface design for a digital oncology portal centered around clarity, progression, and scientific storytelling. The experience begins with a focused welcome screen that guides users into key pathways, including development programs, clinical trials, and medical resources. Designed a structured yet fluid interface system, supported by motion and interaction design that reinforces hierarchy, transitions, and user flow. The result is a composed, intuitive experience that helps complex oncology content feel accessible, navigable, and purpose-driven.