Brooklyn Solar Works
Brand Identity System
Led the development of a distinct and flexible brand identity for Brooklyn Solar Works, shaping how the company presents itself across digital and physical touchpoints. Defined the visual language from the ground up, including logo design, typography, color systems, and supporting graphic elements. Created a cohesive identity that balances technical credibility with an approachable, community-focused tone, reflecting both the innovation of solar energy and the character of Brooklyn. The system was built to scale, ensuring consistency across marketing, product, and future brand extensions.
Illustrating Solar in Brooklyn
Developed a set of custom illustrations to visually explain how solar systems integrate into typical Brooklyn residential buildings, specifically brownstones and low-rise walk-ups. The illustrations break down complex infrastructure into clear, engaging visuals, showing components such as panels, inverters, and energy flow within a familiar architectural context. This approach makes technical concepts more accessible while reinforcing the brand’s local relevance and helping homeowners better understand how solar fits into their everyday environment.
