Brooklyn Solar Works
End-to-End Digital Experience
Designed and developed a fully custom marketing and product experience for Nana’s Kitchen, a growing food brand focused on retail and distribution. Led the project across UI, UX, art direction, sitemap, and technical architecture, translating a complex product offering into a clear, accessible digital experience. Built entirely in Webflow with a custom CMS, the platform balances brand storytelling with functional depth, enabling both discovery and scalable content management for the internal team.
Custom Product CMS, Built for Scale
Architected a fully custom CMS to manage a highly detailed and structured product catalog, tailored to the operational needs of the client’s team. Designed flexible content models using custom fields, multi-select inputs, and boolean logic to handle complex data such as product variants, nutritional information, ingredients, bilingual content, and cooking instructions.
The system was built to simplify what is typically a dense and error-prone process. Content managers can easily create, update, and expand the catalog without breaking structure or consistency. By translating complex product data into an intuitive backend experience, the CMS reduces manual overhead, ensures accuracy, and supports long-term scalability as the product line grows.
Interactive Store Locator
Developed a dynamic store locator using Elfsight to help users easily find nearby retail locations carrying Nana’s Kitchen products. Integrated an interactive map with filtering and location-based search, creating a more engaging and practical user experience. The solution bridges digital browsing with real-world purchase intent, making product discovery more actionable.
