Pay with Extend
Performance-Driven Campaign Experience
Led art direction and UI design for a high-converting landing experience as part of an A/B tested marketing campaign for Pay with Extend. The page was built to clearly communicate the value of generating virtual cards from existing bank accounts, translating a technical product into a simple, benefit-led narrative. Designed multiple layout and messaging variations to test hierarchy, content flow, and conversion triggers, optimizing for clarity and engagement.
Conversion-Focused Creative
In parallel, developed a cohesive set of display ads aligned with the landing experience. Focused on strong visual hierarchy, concise messaging, and brand consistency across formats, ensuring a seamless transition from ad to page and reinforcing campaign performance across touchpoints.
