Fishing for Strategy
Q3 Strategy Deck - Visual Direction & Moodboard
Established a playful and unexpected visual direction for the Q3 presentation by building a moodboard rooted in deep sea fishing and marine culture. Pulled together references spanning nautical maps, ocean textures, fishing gear, and vintage maritime graphics to define the overall tone. Translated these influences into a cohesive design language using layered compositions, bold typography, and chart-like backgrounds reminiscent of marine navigation.
Setting the Tone
The direction intentionally contrasts with the strategic nature of the content, creating a more engaging and relaxed atmosphere for the team. By leaning into a distinct and unconventional theme, the moodboard set a clear foundation for the deck, ensuring consistency while keeping the experience visually dynamic and memorable.
